01 · Cover
What Rocoto read about Casa Mar Fish · Mercabarna · Twelve months of delivery notes
Period read: September 2025 – August 2026 · Pilot month: August 2026
Money in play, this month
€57,950/mo
€695,400/yr, against the €14,100,000 Rocoto read across twelve months. It comes out of the four sections below, counted once.
€182 average per delivery note · 2,667 customers, 1,344 ways of ordering learned.
02 · Concentration
Where your revenue sits
Three customers out of 2,667 are 17.6% of your revenue. The top ten are 34.3%.
The top three4th to 10th
See the table
| Customer | Revenue, 12 months | Share of revenue |
|---|---|---|
| Grup Bertran | €1,048,000 | 7.4% |
| Hostal Montserrat | €812,000 | 5.8% |
| Braseria Marimon | €622,800 | 4.4% |
| Peixateria Duran | €517,200 | 3.7% |
| Bar Restaurant Marimon | €402,000 | 2.9% |
| Vermuteria Xifré | €351,000 | 2.5% |
| Can Solé del Port | €318,000 | 2.3% |
| Cuina Rovira | €285,600 | 2.0% |
| Fonda Tramuntana | €254,400 | 1.8% |
| Celler Aiguablava | €231,000 | 1.6% |
| The ten | €4,842,000 | 34.3% |
The house lives off ten tables. When one moves, the whole month feels it — and one is moving: Braseria Marimon, your third customer, has been sliding for three months. It is in the next section.
03 · Customers falling away
Who buys less than their own average
Six customers are buying below their own twelve-month average. That is €47,100/mo.
| Customer | Twelve months | 12-month average | Last 3 months | Change | In play |
|---|---|---|---|---|---|
| Vermuteria Xifré last purchase 21 Aug · 7 days | €29,250/mo | €17,100/mo | ▼−41.5% | €12,150/mo | |
| Peixateria Duran last purchase 26 Aug · 2 days | €43,100/mo | €34,150/mo | ▼−20.8% | €8,950/mo | |
| Can Rectoret last purchase 12 Jun · 77 days | €9,400/mo | €1,300/mo | ▼−86.2% | €8,100/mo | |
| Braseria Marimon last purchase 27 Aug · 1 day | €51,900/mo | €44,600/mo | ▼−14.1% | €7,300/mo | |
| Cuina Rovira last purchase 14 Aug · 14 days | €23,800/mo | €17,500/mo | ▼−26.5% | €6,300/mo | |
| Fonda Tramuntana last purchase 19 Aug · 9 days | €21,200/mo | €16,900/mo | ▼−20.3% | €4,300/mo | |
| Six customers | €47,100/mo | ||||
The grey stroke is the first nine months; the red one, the last three. Each stroke runs from zero to its own peak, so the drop reads to scale. «In play» is the 12-month average minus the last-three average.
See the table
| Customer | Twelve months | 12-month average | Last 3 months | Change | In play | Last purchase |
|---|---|---|---|---|---|---|
| Vermuteria Xifré | €34,200 · €33,100 · €35,800 · €41,600 · €30,900 · €29,700 · €32,400 · €31,500 · €30,500 · €19,400 · €16,800 · €15,100 | €29,250/mo | €17,100/mo | −41.5% | €12,150/mo | 21 Aug |
| Peixateria Duran | €45,600 · €44,900 · €47,200 · €53,800 · €44,100 · €43,500 · €46,700 · €45,300 · €43,650 · €36,400 · €34,200 · €31,850 | €43,100/mo | €34,150/mo | −20.8% | €8,950/mo | 26 Aug |
| Can Rectoret | €11,800 · €12,400 · €11,600 · €15,200 · €11,900 · €11,300 · €12,100 · €11,700 · €10,900 · €3,900 · €0 · €0 | €9,400/mo | €1,300/mo | −86.2% | €8,100/mo | 12 Jun |
| Braseria Marimon | €53,800 · €52,900 · €55,400 · €63,200 · €52,100 · €51,400 · €54,700 · €53,300 · €52,200 · €47,300 · €44,100 · €42,400 | €51,900/mo | €44,600/mo | −14.1% | €7,300/mo | 27 Aug |
| Cuina Rovira | €25,400 · €24,900 · €26,300 · €30,100 · €25,200 · €24,600 · €26,100 · €25,500 · €25,000 · €19,100 · €17,400 · €16,000 | €23,800/mo | €17,500/mo | −26.5% | €6,300/mo | 14 Aug |
| Fonda Tramuntana | €22,400 · €21,900 · €23,200 · €26,800 · €22,100 · €21,600 · €22,900 · €22,300 · €20,500 · €18,200 · €16,800 · €15,700 | €21,200/mo | €16,900/mo | −20.3% | €4,300/mo | 19 Aug |
The first, Vermuteria Xifré, used to order €29,250/mo and now orders €17,100/mo. Can Rectoret last bought on 12 Jun: 77 days ago. Three names on this list are also in the top ten above.
04 · Products they stopped ordering
Which product left which account, and when
Eight products left eight accounts in the last three months. That is €25,040/mo, €300,480/yr.
| Customer | Product | They ordered it | Last time | Walked out |
|---|---|---|---|---|
| Vermuteria Xifré | Palamós red prawn | twice a week | 9 Jun | €4,820/mo |
| Braseria Marimon | Line-caught hake · headless | three times a week | 2 Jul | €4,100/mo |
| Peixateria Duran | White monkfish | every week | 17 Jun | €3,640/mo |
| Vermuteria Xifré | Rock octopus, cooked | every week | 24 Jun | €3,180/mo |
| Cuina Rovira | Desalted cod · loin | twice a week | 28 May | €2,950/mo |
| Hostal MontserratTheir monthly total is holding | Carpet-shell clam | twice a week | 21 Jul | €2,410/mo |
| Can Rectoret | Rock mussel | every week | 12 Jun | €2,180/mo |
| Fonda Tramuntana | Cleaned cuttlefish | every week | 8 Jul | €1,760/mo |
| Eight products, eight accounts | €25,040/mo | |||
See the table
| Customer | Product | They ordered it | Last time | Walked out |
|---|---|---|---|---|
| Vermuteria Xifré | Palamós red prawn | twice a week | 9 Jun | €4,820/mo |
| Braseria Marimon | Line-caught hake · headless | three times a week | 2 Jul | €4,100/mo |
| Peixateria Duran | White monkfish | every week | 17 Jun | €3,640/mo |
| Vermuteria Xifré | Rock octopus, cooked | every week | 24 Jun | €3,180/mo |
| Cuina Rovira | Desalted cod · loin | twice a week | 28 May | €2,950/mo |
| Hostal Montserrat | Carpet-shell clam | twice a week | 21 Jul | €2,410/mo |
| Can Rectoret | Rock mussel | every week | 12 Jun | €2,180/mo |
| Fonda Tramuntana | Cleaned cuttlefish | every week | 8 Jul | €1,760/mo |
Hostal Montserrat is the case that teaches the rest: your second-biggest customer, their monthly total holding steady, and the carpet-shell clam gone since 21 July. The total hides the product. The product is what tells you.
05 · Season
Your products' year
December multiplies the prawn by 3 and puts the hake at its year's peak.
The vertical band is December, in all three.
See the table
| Product | Sep | Oct | Nov | Dec | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Line-caught hake | 3,180 kg | 3,640 kg | 4,420 kg | 5,980 kg | 5,240 kg | 4,310 kg | 4,060 kg | 3,470 kg | 3,120 kg | 2,740 kg | 2,380 kg | 2,190 kg |
| Palamós red prawn | 720 kg | 540 kg | 420 kg | 1,260 kg | 430 kg | 380 kg | 460 kg | 610 kg | 890 kg | 1,340 kg | 1,610 kg | 1,480 kg |
| Rock octopus | 1,140 kg | 1,020 kg | 980 kg | 1,470 kg | 860 kg | 810 kg | 940 kg | 1,080 kg | 1,260 kg | 1,410 kg | 1,520 kg | 1,390 kg |
Each product keeps its own scale: the peaks run from 1,520 kg to 5,980 kg, and one shared axis would flatten two of the three curves.
November's buying decides December. July belongs to the prawn and the octopus; December to the hake — and the prawn shows up there too, a second time in the year.
06 · Sales gaps
What their twins already buy
€8,440/mo in products the houses of the same profile already buy.
Buys it Gap *Already in section 04
Six houses of one profile — grills and rice — one under the other. The new gaps come to €8,440/mo. The four marked * are products they stopped ordering: they are in section 04, counted once (€13,860/mo). Each gap is estimated from what their twins buy, scaled to their own volume.
See the table
| Customer | Line-caught hake | Palamós red prawn | Rock octopus | Carpet-shell clam | White monkfish | Cleaned cuttlefish |
|---|---|---|---|---|---|---|
| Braseria Marimon | Gap · section 04 | Buys it | Buys it | Buys it | Buys it | Buys it |
| Bar Restaurant Marimon | Buys it | Buys it | Buys it | Gap · €1,980/mo | Buys it | Buys it |
| Vermuteria Xifré | Buys it | Gap · section 04 | Gap · section 04 | Buys it | Buys it | Buys it |
| Cuina Rovira | Buys it | Buys it | Buys it | Buys it | Gap · €2,240/mo | Buys it |
| Fonda Tramuntana | Buys it | Buys it | Buys it | Buys it | Buys it | Gap · section 04 |
| Celler Aiguablava | Buys it | Gap · €2,680/mo | Buys it | Gap · €1,540/mo | Buys it | Buys it |
A gap is a product the other five houses already buy. That is a call to make. And Vermuteria Xifré turns up here again, with the prawn and the octopus it dropped in June: the same customer, seen from the product.
07 · The month's autonomy
How much it handled alone, and when it knew to stop
926 orders with 10 customers live. 771 went out alone.
Handled aloneReviewed by your team
The six checksthe 155 times it stopped, by name
See the table
| Week | Orders | Alone | Reviewed | Review rate |
|---|---|---|---|---|
| Week 1 | 214 | 158 | 56 | 26.2% |
| Week 2 | 236 | 190 | 46 | 19.5% |
| Week 3 | 229 | 199 | 30 | 13.1% |
| Week 4 | 247 | 224 | 23 | 9.3% |
| The month | 926 | 771 | 155 | 16.7% |
| Quantity | 44 | |||
| Catalogue | 38 | |||
| Change | 27 | |||
| Amount | 21 | |||
| Money | 15 | |||
| Question | 10 |
Review went from 26.2% to 9.3% in four weeks: the same house, four more weeks of memory. And the 155 times Rocoto stopped have names — that measure matters as much as the hits.